With a focus on listening and speaking, Italian Naturally is an innovative online language learning platform that fast-tracks your conversational skills using practical dialogues.

Italian Naturally approached me needing assistance with enhancing their overall online presence. As a startup lacking an in-house communications team, my role extended beyond copywriting to include the strategic planning of their communication strategy. After several discussions with the founder, I developed a comprehensive communication strategy. I created a concept to pinpoint their target audience, encapsulating the unique value propositions, key messaging, and essential brand channels.

Based on the approved concept, I started the process of writing, reviewing, and proofreading the website copy. Throughout this phase, ongoing collaboration with the founder was integral in refining the brand voice. The completion and approval of the Italian Naturally website were achieved in under two months.

After completing the website project, I created a series of promotional emails designed to onboard potential new clients. These communications highlighted Italian Naturally’s unique, innovative, and effective approach to language learning, effectively engaging and attracting learners to their platform.